PRIORI Blog

Stumped on what to get Mom? Did you forget a few names on your shopping list? Last minute holiday party? We've got you covered! Check out our gift recommendations below:

We’ve all been there - that moment when you look at yourself in the mirror first thing in the morning, and you find dark circles under your eyes staring back at you. “But I got a good night sleep!,” you think to yourself. While fatigue is a cause of this beauty woe, there are actually many different factors that go into the how and why dark circles form and who gets them. But the main factor isn’t lack of sleep, it’s actually genetics (thanks, Mom!) Depending on your skin color, those pesky circles are caused by different things. If you’re...

We all know SPF (Sun Protection Factor) and how it’s the crucial part of your sunscreen. But there’s a new PF in town, and it’s the Priori exclusive GPF, or Genetic Protection Factor, and like the name implies, it’s all about protecting your genes, or DNA. So, what exactly should we be protecting our genes against, and what makes it different than SPF? We’ll break it down for you. What should we be protecting our genetics from? The short answer is all different types of light and free radicals. That might sound simple, but it’s astonishing how many types of...

We all know that antioxidants are good for our bodies, because they’re found in healthy foods. But in recent years, they’ve been used more and more in skincare, because the benefits when applied topically, are completely different. So, what do antioxidants do for the skin? An antioxidant is a naturally occurring vitamin or mineral that protects your skin against damaging free radicals (smog, UV rays, basically all the bad stuff the environment attacks us with every day, etc). This in turn causes the collagen in your face to stop replenishing and breaks down your DNA, making you look older. But,...

By now, most people are aware that they need a decent cleanser, a trusty serum, and a hydrating moisturizer to get their beauty routine on the right track. But there are still those out there who don’t know the benefits of a chemical exfoliator like an AHA (alpha hydroxy acid). Physical exfoliators like a facial brush or those harmful microbeads slough off dead skin while potentially scratching the surface. AHAs help to gently peel away dead cells to unveil a new, glowing layer, while also moisturizing by signaling skin cells to increase their hyaluronic acid deposition, hydrating the skin from...