Turmeric is much, much more than just the key ingredient in chicken masala. The food industry has been on a turmeric kick for a few years, but it wasn’t until recently that it has taken over the beauty industry as one of the most searched for ingredients in skincare. Originating in India, uses of the spice goes back as much as 4,000 years. From healing congestion to wound care to boosting the body’s antioxidant enzymes, there’s little that turmeric can’t seem to improve. And, when eaten, it provides many health benefits such as the ability to prevent heart disease and improve symptoms of arthritis and depression. With all of that in the knowledge bank we, at Priori, became interested in the benefits of receiving turmeric topically.
The most important element of turmeric is curcumin, a powerful antioxidant that is antibacterial and helps with inflammation. It also aides in collagen production, without which our skin can’t look healthy. Long used in Ayurvedic medicine, an Indian healing system, it’s been used as a paste to aid in multiple skin conditions like small pox and blemishes, so we already knew it would be highly beneficial in our products.
Priori has enhanced the benefits of this incredible spice by creating TTC or Triple Turmeric Complex, which combines three turmeric actives with green tea, grapeseed and licorice for a multifunctional adaptive action: antioxidant, anti-inflammatory, and brightening. But have no fear, this complex won’t give your face the infamous, golden yellow tint of the spice. We take the naturally colorless, super-potent extract from the yellow curcuminoids called Tetrahydrocurcuminoids CG or THC (not to be confused with Tetrahydrocannabinol, the THC found in cannabis). These THC molecules are three times stronger than regular curcumin and protect against free radicals, provide UBV defense for the skin, and has anti-redness properties for a powerful punch of protection.
Many products containing turmeric claim to be “skin whitening” as it helps to reduce the production of melanin in the skin, leaving it lighter in color. However, we’ve chosen to use the more inclusive term “brightening” since it also reverses hyper pigmentation, leaving you with beautifully glowing skin, no matter the color. Now that’s adaptive skincare.
We have a full line of products dedicated to incorporating turmeric into your skin care routine, our TTC line. With six products filled with natural, clean ingredients ranging from a cleanser to an eye treatment, it was voted Allure’s top green beauty initiative this year. To get the most out of the brightening effect of turmeric, we recommend the TTC fx320 Illumination Treatment. This is a hydrating corrector treatment that is perfect for minimizing age or sun spots, as well as any irregular pigmentation. It will leave you with a beautiful, illuminating finish!