PRIORI Blog

The experts behind Priori bring you the latest in skincare innovation and a new approach to beauty.


The Newest “PF” That Needs To Be On Your Radar: Genetic Protection Factor

Posted by PRIORI Skincare on

The Newest “PF” That Needs To Be On Your Radar: Genetic Protection Factor

We all know SPF (Sun Protection Factor) and how it’s the crucial part of your sunscreen. But there’s a new PF in town, and it’s the Priori exclusive GPF, or Genetic Protection Factor, and like the name implies, it’s all about protecting your genes, or DNA. So, what exactly should we be protecting our genes against, and what makes it different than SPF? We’ll break it down for you. What should we be protecting our genetics from? The short answer is all different types of light and free radicals. That might sound simple, but it’s astonishing how many types of...

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The Top 5 Antioxidants for Your Skin

Posted by PRIORI Skincare on

The Top 5 Antioxidants for Your Skin

We all know that antioxidants are good for our bodies, because they’re found in healthy foods. But in recent years, they’ve been used more and more in skincare, because the benefits when applied topically, are completely different. So, what do antioxidants do for the skin? An antioxidant is a naturally occurring vitamin or mineral that protects your skin against damaging free radicals (smog, UV rays, basically all the bad stuff the environment attacks us with every day, etc). This in turn causes the collagen in your face to stop replenishing and breaks down your DNA, making you look older. But,...

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Lactic Acid - The Superior AHA

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Lactic Acid - The Superior AHA

By now, most people are aware that they need a decent cleanser, a trusty serum, and a hydrating moisturizer to get their beauty routine on the right track. But there are still those out there who don’t know the benefits of a chemical exfoliator like an AHA (alpha hydroxy acid). Physical exfoliators like a facial brush or those harmful microbeads slough off dead skin while potentially scratching the surface. AHAs help to gently peel away dead cells to unveil a new, glowing layer, while also moisturizing by signaling skin cells to increase their hyaluronic acid deposition, hydrating the skin from...

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From Your Plate to Your Face: How Turmeric Will Spice Up Your Skin Care Routine

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From Your Plate to Your Face: How Turmeric Will Spice Up Your Skin Care Routine
Turmeric is much, much more than just the key ingredient in chicken masala. The food industry has been on a turmeric kick for a few years, but it wasn’t until recently that it has taken over the beauty industry as one of the most searched for ingredients in skincare.

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What Does “Skin Protection” Really Mean?

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What Does “Skin Protection” Really Mean?

When you guys think of skin protection, sunscreen is probably the first thing that comes to mind. At least it should have been. But with all the science that has been developed over the past five years or so, we know it is so much more than applying a simple sunscreen and going about your business. Think about it this way…. we always knew that pollution was bad for our lungs and bodies, but now we know that it’s worse than that; it causes free radicals that can prematurely age our skin by decreasing collagen production and increasing pigmentation. While...

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